Voices for Voices®

Invisible Audiences: When Your Analytics Lie to You | Episode 232

• Founder of Voices for Voices®, Justin Alan Hayes • Season 4 • Episode 232

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Invisible Audiences: When Your Analytics Lie to You | Episode 232

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Have you ever felt your impact was greater than what the numbers showed? We've made a surprising discovery at Voices for Voices® that completely transformed our understanding of audience reach and impact measurement.

As we built this organization from humble beginnings – literally starting in a living room like so many ventures do – we meticulously tracked our analytics across platforms. The numbers told us one story, sometimes encouraging, sometimes disheartening. But recently, we uncovered something remarkable: a substantial portion of our audience exists completely outside traditional tracking methods.

Through various conversations and feedback channels, we've learned that many individuals, organizations, governments, and even military entities access our content through private servers, dark web connections, and incognito browsing. These viewers and listeners engage deeply with our material but leave no digital footprint in our analytics. This revelation has been both humbling and profoundly encouraging as we pursue our mission of helping 3 billion people across the globe.

This discovery parallels an important life lesson: visible metrics never tell the complete story of our impact. Just as there are aspects of faith that remain mysterious yet powerfully real, our influence often extends far beyond what can be measured. Whether we ultimately reach billions or just a handful of people who needed to hear our message, we're committed to using our voice for good and helping others find theirs.

If you're consuming our content – whether we can see you in our analytics or not – thank you for joining us on this journey. Your support fuels our mission, and we're grateful for every minute you spend with us. Subscribe, share with others, and become part of our growing community that's making a difference in ways both seen and unseen.

We've discovered our audience extends far beyond what our analytics show, with many followers using private servers and incognito browsing that can't be tracked through traditional metrics. This revelation has renewed our faith in our mission and goals, even when visible numbers don't always reflect our true impact.

• Our organization has a goal of reaching and helping 3 billion people over time
• Numbers are everywhere in our daily lives and influence how we measure success
• We recently learned about "invisible" audiences using private servers to access our content
• These private viewers include individuals, organizations, governments, and military entities
• This discovery has fundamentally changed how we view our impact and success
• Organizations must adapt and change to remain relevant and successful
• There are parallels between unseen audience metrics and faith in things we cannot see
• Our renewed understanding has strengthened our commitment to our mission

Please give a thumbs up, like, share, or follow us on our video platforms (YouTube and Rumble) or subscribe on any of our 15+ audio platforms where you listen to podcasts.

#InvisibleAudiences #AnalyticsLie #SocialMediaMarketing #DigitalAnalytics #AudienceInsights #ContentStrategy #SocialMediaReach #TargetedMarketing #DataDriven #EngagementMetrics #VisibilityBoost #NicheHashtags #PopularHashtags #SocialMediaTips #DigitalMarketing #voicesforvoices #justinhayes #justinalanhayes

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Founder of Voices for Voices, Justin Alan Hayes:

Welcome to this episode of the Voices for Voices TV show and podcast. I am your host, founder and executive director of Voices for Voices, Justin Alan Hayes. Thank you for joining us on this episode, as well as the over 230 episodes we now have in our catalog. So, whether this is the first episode you're joining us with, whether you're watching, listening here in the United States, or all points all across the world, or if you've been with us from the beginning, thank you for that, for sticking with us, and thank you for joining us If you're able to. The one thing we request is something free. If you're able to give a thumbs up, something free if you're able to give a thumbs up, like share, follow on our the video portion of the podcast that'd be more of the subscribe and like on youtube and on rumble and then on the audio platforms which I believe we're at 15 or 16 different audio platforms, which I believe were 15 or 16 different audio platforms. So, where you go for streaming, where you go for your other podcasts or shows, you'll be able to find the Voices for TV Show and Podcast are a combination of in-TV studio as well as out of the TV studio that we have in our catalog and we're going to be hitting the number 300 total episodes by the end of calendar year 2025, and that's a that's an exciting, an exciting thing we have with goals, just like other organizations and other people do, and to really see things come to life. You know we're not going to. You know, be around the bush, I mean. As you start an organization, you start a new venture, you have high expectations and, while there are things that you and we want to do in the future, we don't know if that actually will happen, and so we have to just take it basically one minute at a time, one hour at a time, one day at a time, one month, one year, and it's through that that we really step up or step out. We really step up or step out and we are stepping up. We are putting together the most diverse, powerful content, both in topics and in guests. That's out there and one of the areas that we are where we've come to the realization of and this comes down to just pure experience and and finding out, talking to people and with uh, with any type of a show uh, you want, you want high numbers, right, we have, as an organization, we have a goal of reaching and helping 3 billion people over the course of my lifetime and beyond Huge goal. How are we going to do that? And so that comes into play when we start looking at our goals of how we're going to really, you know step through that. You know how are we going to get started. Once we get started, what's the following step? And to again, as we continue this journey.

Founder of Voices for Voices, Justin Alan Hayes:

It's not easy, it's not for the faint of heart. You either have to be passionate and be all in or not. That's just the name of the game. We look at one of our episodes where we talk about the importance of numbers in our, in everybody's life. You know, check out that episode. That is one of our most popular episodes as it has been downloaded and streamed strained, and we get caught a lot of times looking at numbers and looking at whether we achieved a goal, whether we're on our way to achieving a goal or whether we didn't. And then how are we going to, how we're going to go forward if we didn't, if we didn't reach this goal? And then last month we didn't reach this same goal in the month before. And you know, at some point individuals, organizations, have to pull the plug Because, again, if you're not all in, nobody else is going to want to join in. Nobody is going to be as passionate about your thing, things than you are, and if we don't have that, then it's not a problem. It just means that we would probably step away and work on something different.

Founder of Voices for Voices, Justin Alan Hayes:

So, when we look at numbers, coming back to your current state here with Voices for Voices, we see numbers all day, every day, just like you do. Everywhere we turn there's a new number. We need to fill up our tank, our gas tank, in our car, so we stop at the gas station. What's the price per gallon or the price per liter gas station? What's the price per gallon or the price per liter? And, depending where you're tuning in and watching or listening to us, that's a number. And then how many gallons or liters does it take to fill up our cart? And then, what's the price? What are we paying? Paying whether it's cash, uh, or whether it is uh, you know, credit card, debit card, uh, apple pay, google pay, all those various ways to uh, to to make payments. So so, as I come back to the uh, you know, call it the, call it the weave. So we talk about a topic. We go through that and uh and talk about tangential uh area, and then we come right back. Everything's connected, we know. And so when we talk about numbers right, do I have a million subscribers? How am I being compensated? How's our organization on fundraising, on donations, on sponsorships, all those things, numbers?

Founder of Voices for Voices, Justin Alan Hayes:

What we, speaking for the organization, learned is that we have and it's just really incredible to think it and say it we have a bigger following than what the numbers show. What do I mean by that? So there's traditional methods of how many downloads, how many streams of a particular episode, and so when we would look at, okay, we got the video metrics and then we got the audio metrics right, and then we're looking for a number of total downloads, screens for each of those areas, you know, by episode, then by month, and by quarter, then by month, then by quarter, then by year, and so there's a number that comes forward at that time. What we're finding through various again, various conversations and various enlightenments is there are things called private servers, private networks, and I'm not an information technology guru, I'm not an Elon Musk or or part of Doge when it comes to that. So I take the simplified approach and say. What does that mean? Well, to me it means that we have something.

Founder of Voices for Voices, Justin Alan Hayes:

So we have these servers that are showing us numbers one way, and then we have private servers, the dark web, incognito mode, uh, all kind of different ways where people are consuming, streaming, watching, listening, downloading, screenshotting, forwarding, sharing all that. And because it's in incognito, because it's, you know, private servers, uh, we're not able to, we're unable to get those numbers, so we don't know. Uh, you know. So we look at ourselves and we look at numbers and we're going well, we're not doing well, we're going well, we're not doing well, and we're looking at numbers to give us guidance on that. And so when we found out recently about these private kind of underground servers that is helping individuals again, I don't know these individuals, so I don't know how that all works but these private servers are helping certain individuals to find us to watch our shows, to listen to our shows, to watch our social media, to listen to our social media, and because, again, they're in private mode and they're using things, that, again I don't even know how it all works. All I know is we're seeing numbers, and then there's other numbers that we're not seeing, and the reason we. So you may be wondering well, how do you know and you know this is hogwash Well, when you, when we get enough, we call them signals, feedback, comments.

Founder of Voices for Voices, Justin Alan Hayes:

They come in all kinds of ways, from various directions, and we are receiving the feedback of a show and podcast that is farther reaching than what we see with our analytics, with our numbers, and so sometimes we could get discouraged and other times we're like, yeah, this is sweet, we blew it out of the water, we succeeded and overachieved our goals for a particular episode, episode, a particular project, and so why do I bring this up about things that are seen and kind of the unseen? So we have again the metrics, the numbers that we're seeing, and we have things that we're not seeing. Right, but we're again. We're getting feedback from a, the United States, across the world. They're tuning in, they're watching, they're listening and they see what we're talking about, what topics we're going to be covering, who our guests are, what press release or what information is to come, whatever that is.

Founder of Voices for Voices, Justin Alan Hayes:

We're getting almost signal overload of the amount of people, organizations, governments, militaries, that, for one reason or another, they're watching, they're listening, and that, just again, it doesn't take much to blow my mind, but that blows my mind as a relatively small organization started in basically the basement or living room, like a lot of organizations, a lot of businesses, and again we have these goals. And again, when we have this huge goal of wanting to help 3 billion people, and when we see some things, some numbers, some analytics, we're like, alright, there's no way. And then the next day we see metrics and analytics and numbers and we say, oh yeah, yes, this is the right, the right trajectory, the right path. And so we come, come back to earth right and become present about what's happening and understanding that and we've talked about this a lot and it is true across the board no matter how successful an athlete is, an entertainer is, no matter how many followers or how many millions or billions somebody has, how many cars, all these things, there's still going to be people that don't like them, for whatever reason, that aren't following them, that aren't seeing the gossip of what's happening and where somebody is going and what they're doing and all that. And so for us as an organization and as individuals, we have to carry that same approach, because we're no celebrity, we're average, everyday people wanting and are making a difference in the lives of others? Will we ever find out? You know the true numbers? You know, with these private servers, these private ways that are incognito, that aren't able to be tracked in a traditional way, no, we're probably not going to get that now and probably even in the future. So we're okay with that. But just to know that there is a big, big, big, big following of Voices for Voices that you could ask me six months ago, a year ago, two weeks ago, and I would have answered I don't know what you're talking about, I don't know what you're getting at, and so that has changed.

Founder of Voices for Voices, Justin Alan Hayes:

And that is called adaptation, that is called continued learning, where we have to, as human beings, as organizations, we have to be able to change along the way. Could be small change, could be big change, but change nonetheless. And if we don't change, if we just have our head down and go blah, blah, blah, blah, people in organizations could, you know, make it and still do very well. But if we look at, you know the odds of what that looks like, of how individuals and organizations can be successful and not change. Some can, but on average, organizations have to change. Again, it could be small, minor, that we never see, because it's happening behind the scenes in the back office and the customer service department, on labels, and unless we're reading everything and able to read every label every time we've purchased something and able to spot things Maybe some of us can, I can so that means an organization would have changed from batch one to batch two, from logo one to logo two, from logo one to logo two, from plain to sea breeze let's talk about men particular deodorant based off of that smell.

Founder of Voices for Voices, Justin Alan Hayes:

So again, 5, 10, 15, 20, 100 years ago, was there a scent of chocolate Axe deodorant? No, there wasn't. Was there a scent of chocolate X deodorant? No, there wasn't. But through research, through research and through research, that particular type of deodorant was showing to be in demand. So the same thing with us as an organization, where we see numbers and we want to believe them as okay, these are the numbers, but we would be discounting those numbers.

Founder of Voices for Voices, Justin Alan Hayes:

Right, because we talked about these private servers, those numbers. Right, because we talked about, you know, these private servers and people that can basically go around a traditional route of being tracked but still be able to show up or still be able to consume, watch, download, stream content. And if we think about a lot of governments. Right, there's a lot of Intel intelligence, and so one of the big goals is not to be caught, right, if we're trying to learn more about particular country, I don't know, and so if that's actually occurring, we don't, we wouldn't want to be tracked.

Founder of Voices for Voices, Justin Alan Hayes:

And so there's people, organizations, governments, militaries, other organizations, other people that that still would have the same type of tools available for them, and so on, kind of the personal level. They may use those same tools that they use kind of at work, use those same tools that they use kind of at work, and so we would be missing that particular organization or military or government, plus the individuals that are using the same methods and tools and the incognito and finding information privately and not to be. They don't want to be found, they don't want people to know about that. We talk about it that way. Where you have there's CIA, there's MI6, each country has their intelligence agencies and different methods that they use, and I have no idea what any of those are. I've never worked, I've never, to my knowledge, come in contact with people, individuals that use these tools, which is why I'm just finding out about them. I don't know what they're called, I only know, like I said, say public, so that's public numbers that we're able to find.

Founder of Voices for Voices, Justin Alan Hayes:

And then there's private, and the private are the numbers and the followers and the people and the organizations, followers and the people and the organizations that are. They're finding us, they're, they're watching us, they're listening to us and we are again, we're, we're humbled, or grateful, or grateful, and with, with your help, if you are one of those individuals consuming voices for voices, content, our shows and our podcasts, whether you're watching them, listening to them uh, somebody forwarded it to you and you're using methods where we're not able to identify those numbers, we, I guess, we want to say thank you, the fact that you're taking any time out of your day to see what voices for voices is doing and up to and the topics and the guests that we have. We're humble, we're grateful and we want to use our voice for good. And so, whether, at the end of the day, we help help those 3 billion people or whether we help those three people that, at the end of the day, there was, in this hypothetical, three people that didn't have to go through a certain situation, that felt inspired, that they could reach out and talk and share their story to inspire others and to know that we had any impact one individual, two, three, whatever the you know when they closed the book on the organization and on the world. Um, and we help people and we're going to continue helping people until the end of our days, the end of our time on earth that we, we want good people, we want people that are in the right, people that aren't taking advantage of others, and obviously there's other episodes that will be covered.

Founder of Voices for Voices, Justin Alan Hayes:

So, at the end of the day, there's people that we know, that are watching us and listening to us, and there's people that we don't know. And there's people that we don't know. We talk about believers in God. You know, either Christian, there's, let's say, believers, non-believers, or let's just think of individuals. Right, I believe in God. I can see, hear, feel certain things, and on the other side, there is those mysteries, the mysteries of our faith, that we put our faith in God and that it is his will to be done, not ours.

Founder of Voices for Voices, Justin Alan Hayes:

Like I said, at the end of the day, we're just a little grain of sand, that's all we are. We're a little grain of sand. So for us, anybody to proclaim themselves as God Sorry to burst your bubble You're not, no matter how you think, you feel, how people talk to you, there's only one God, the Father, the Son, the Holy Spirit. So there's things we can see with our faith and there's things that we can't and we don't. In a parallel sense of, we can see individuals who are watching, listening, screaming our Voices for Voices TV show and podcast, and then, on the other hand, there's individuals, organizations, that we don't know. We don't know who they are and, right, it's that covert, that incognito, where we don't know.

Founder of Voices for Voices, Justin Alan Hayes:

But we have that, but we have that at least, speaking for myself and our organization, we have a renewed faith in what we're doing, in the goals that we have, the people we're reaching, the topics we talk about, the guests we have on. All I can say is we are grateful for each and every one of you who has joined us for the first time or you've been with us from the beginning. Whether we're able to see your metric, your number of downloads, or whether we're not, we've come to the conclusion that does it really matter? No, because we're not in god, and so we know, going forward, that that's how. That's how we'll be. There will be things we're able to see, hear, feel, touch and things that we're, but we don't want to sell ourselves short just because we don't see at a given moment, and that right there is powerful. So thank you for joining us on the Voices for Voices TV show and podcast. I'm the founder Voices for Voices, Justin Alan Hayes, and please be a voice for you or somebody in need. Thank you.

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